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All Wordtracker Articles

Want free access to loads of Nashville SEO knowledge in the form of expert articles, web marketing professional tips, and case studies on effective keyword research? Here you'll find a link to every article ever published by Wordtracker for the Wordtracker Academy section of their comprehensive SEO keyword website as of August 20, 2009. Clicking on an article will take you away from the Nashville web services site (BestWeb Nashville) and to the Wordtracker article in their Academy section.

• Treble response with 7 steps to Google Adwords optimization

  Summary: "After your advice I was able to cut my PPC spend while increasing the amount of clicks … we are getting three times as many enquiries as last year", says Tony Brewin, MD of Wedding Caterers, SuperEvent.co.uk. That advice came from Ian Howie and here he shares it with you.

• How to win friends and influence people with social media networking

  Summary:To get results on social media sites you need great content with great headlines that will grab readers’ attention, make them want more and pass on a link to others. You will also need a significant network of friends and contacts or to be very nice to someone who has. Lyndon Antcliff is one such connector and here he gives 17 top tips to help you build your own social media network.

• What the hell does social media marketing think it is?

  Social media marketing (SMM) on sites like Facebook, Twitter, Stumbleupon and Digg has exploded in the past year. But what exactly is it? And what’s in it for you? And what’s in it for you? Let social media marketing expert and the man behind Magnetic Web Content, Lyndon Antcliff, gently introduce you to the subject and perhaps change your marketing life.

• How keyword research and SEO increased traffic to Spotty Gift Boxes by 228%

  Caroline Blatchford's company SpottyGiftBoxes is barely a year old and yet Caroline is already reaping the rewards of building a search engine friendly site from the get-go. She shares her experience with Wordtracker's Rachelle Money.

• 5-minute SEO with SEO Blogger for Firefox

  Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger.

• SEO made simple with SEO Blogger Firefox addon

  Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere.

• How newspapers plan to make money online

  In Wordtracker's last Online Journalism article I posed the question of whether readers would be prepared to pay for stories online and the response was a very loud NO! But the days of free are numbered and despite the seemingly reticent position of many readers, the momentum is beginning to build towards a variety of pay models such as subscriptions, micropayments or pay walls. We take a look at what newspapers and publishers are doing to get money from online content.

• How to maximize your site's response rate with continual optimization

  Bryan and Jeffrey Eisenberg are the authors of a bunch of books like Waiting for Your Cat to Bark? and Call to Action which got them on the New York Times, Business Week and the Wall Street Journal's best sellers lists. They started their company FutureNowInc.com more than a decade ago and have just launched a new program called OnTarget, a service which monitors your website 24/7, uncovers reasons as to why it's under-performing, and then gives you specific recommendations to help keep your revenue goals on target. The Eisenberg brothers spoke to Rachelle Money about how they came up with the idea.

• What use is a show for SEO?

  @marknunney and @mald from the @wordtracker team will be at SMX London. To make sure he is spending his time wisely, Mark Nunney challenged show organizer, journalist and SEO practitioner Chris Sherman with the question: What use is a show for SEO? If you like his answers as much as we do then we'll see you at London SMX on 18-19 May.

• Writing kick-ass website sales copy

  Some people think writing sales copy for the web is exactly the same as writing for print. Many make the simple mistake of copying and pasting their print-based marketing messages onto their websites, and then scratch their heads wondering why their conversion rates are poor. Wordtracker has teamed up with Nick Usborne, a leading authority on the subject of writing for the web, in a new e-book which shows you how to make the transition from writing print sales copy to online copy and stay one step ahead of your competitors.

• Successful online public relations with Greg Jarboe

  How do you generate great online PR? How can keyword research benefit an online PR campaign and what are the things people should avoid? These are just some of the questions we put to Greg Jarboe, President and co-founder of SEO-PR, a search engine optimization and online public relations firm. Greg has written numerous articles for Search Engine Watch and has contributed to Wordtracker's newsletter too, so who better to tell us how online PR really works?

• Would you pay to read your newspaper online?

  Newspapers are struggling to find a new business model for their online editions. Some have folded at the challenge and packed up the printing presses while others have thrown up pay walls. The only question editors want the answer to is, are readers prepared to pay for online content?

• Interview: Guy Kawasaki learns about keyword research

  Ahead of his keynote speech at Search Engine Strategies New York, Guy Kawasaki - the man who could have been king of Yahoo - talks with Mark Nunney about Twitter and his site, Alltop. Guy reveals he doesn't do keyword research (so Mark does some SEO and keyword research for Alltop).

• The bad, good and ugly advice given to journalists on SEO

  How do journalists learn about SEO? Many of them will Google the term to find out what it's all about and how it will impact on their writing skills. When looking at the kind of advice there is for journalists online, it seems clear that many commentators from the journalistic side of the fence misconstrue what SEO is about, while SEOs themselves seem to be clueless about what journalists actually do, and about what writing responsibilities they have.

• Top 10 free SEO & keyword tools and reports from Wordtracker

  With no mention of the CC it’s a good time to remind you of all the lovely freebies we have on our website. Take a look at our free guides on keyword research, as well as our fantastic tools and videos, which should help you come up with some fresh ideas for your 2009 SEO strategy. Here's our top ten for you to enjoy.

• Lisa Ditlefsen - SEO chick

  Lisa Ditlefsen, the original SEO Chick herself, speaks to Rachelle Money ahead of London's Search Engine Strategies Conference about what it's like to be a woman in SEO, and why she's decided to start up her very own search agency.

• 10 ways to use LinkedIn to find a job

  LinkedIn, 'facebook for business', with over 35 million users, is a serious networking tool for businesses and professionals alike. Here, start up guru, online marketing legend, Twitter superstar, and New York SES keynote speaker, Guy Kawasaki, introduces us to the power of LinkedIn by showing how to use it to find a job.

• Say hello at SES London & New York

  If you're attending the Search Engine Strategies Conference (SES) at London or New York then say hello to myself and Shahid Awan, Wordtracker's new search evangelist.

• How to make blogging work for your business

  Are you looking to grow a business? Do you want to break the demoralizing cycle of cold-call, pitch and knock-back, while attracting the custom, respect and recognition that you surely deserve?

• Microblog your way to success with Twitter – the ultimate networking tool

  Twitter is a powerful (micro)blogging site you can use to spread your message around the globe.

• How Hearst magazines increased website traffic by 150% with SEO and Wordtracker

  Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication's online traffic has grown 150%. Hearst publishes 15 of the world's most popular magazines such as Cosmopolitan, Esquire, Oprah's O Magazine, and Good Housekeeping as well as five web-only magazines. We talked to Roberts, Senior SEO Analyst for Hearst Publications' Digital Media team. As a former print journalist he knows all too well the challenges of introducing SEO and keyword research to a traditional media platform. And thank goodness he did.

• Can SEOs and journalists really be friends?

  Search engine optimization (SEO) makes journalists groan. They bristle at the idea of ‘stuffing keywords’ into their copy while managers who often don’t understand SEO are desperate for the extra traffic good search rankings could bring. But the truth is that there are many parallels between SEO and journalistic writing and that SEO really can be a journalist’s best friend. Rachelle Money explains.

• Online journalism and SEO project - an introduction

  We're starting a new project to explore the role keyword research and search engine optimization can play in online journalism.

• The SEO pro's secret path

  Your Search Engine Optimization (SEO) should focus on achieving success for the keywords that will deliver the most profit. That seems obvious but how do you find and prioritize those keywords? SEO pro Mark Nunney introduces the process so you can apply it to your own site.

• Are you using the trinity of PPC success to maximise your Google Adwords ROI?

  Optimize your Google AdWords campaigns to maximize your Return On Investment (ROI) by using the same keywords within the Trinity of PPC Success: (1) Keyword Bid, (2) Ad Copy and (3) Landing Pages.

• Learn about your customers and drive creative marketing with keyword creativity

  David Ogilvy was one of the advertising greats. Ogilvy believed that part of the process of developing great creative ideas was immersion in information about a product and its consumers. He even described himself as ‘helpless without research material.’

• Aaron Wall's SEO book: 50 Kick-Ass Keyword Strategies

  Wordtracker have enlisted the help of one of the most respected SEO experts on the planet, Aaron Wall, to write an exclusive e-book on 50 of the best keyword strategies to use in the quest for online success. Our very own journalist, Rachelle Money caught up with Aaron to ask him more about the book and get some hints about what readers can expect.

• Father of link building, Eric Ward, reveals his link building secrets

  You need to actively build links if you want to improve your traffic and get high search engine rankings. But how do you do it? Eric Ward is a master link builder who counts the likes of Amazon, the Discovery Channel and Warner Bros among his list of clients. As a healthy obsessive, there is nothing Ward doesn't know about link building, making him the foremost expert in his field. In our exclusive interview Ward imparts some of his best pearls of wisdom on everything you ever wanted to know about link building.

• How to use a tool to build links: Introducing the keyword questions tool

• The link building mindset

  We all know that one-way links from authority websites are essential if your link building efforts are to be successful. But what does it take to get those authority sites to link to you? Well, you’ll probably guess that it is not easy - quality links don’t materialize from feeble or automated requests. To get those ever so valuable links you’ve got to adopt the right mindset - the principles that show link targets you mean business and that you’re worth linking to.

• 10 ways to build keyword rich inbound links

  Creating keyword rich content goes well beyond writing a few articles for your site. Search engine optimization is a discipline which can be used in every corner of your website, including inbound and outbound links. In this article we show you just how easy it is to boost your search engine rankings simply by building keyword rich links.

• More online marketing advice for success in a recession

• They said Douglas Twiddy was crazy when he launched his holiday company, but when online bookings increased by 50% with Pay Per Click advertising…

  Ian Howie is Wordtracker’s own Pay Per Click (PPC) expert who manages our PPC training and our PPC campaigns. Here he gives us a Checklist For PPC Success that you can use to make your PPC campaigns as profitable as the Twiddys.

• Increase your PPC profits with negative keywords

  Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.

• Boost your marketing campaigns with keyword creativity

  Neil Davidson is a marketing communications consultant and writer with fifteen years experience in advertising and direct marketing. He gives us the low-down on what keyword creativity is and how to use it to boost your advertising and marketing campaigns.

• Why SEO for profit must target groups of keywords

  You know targeting keywords is important, but targeting single keywords with your SEO is unlikely to be profitable – SEO for profit must target groups of keywords. Here we’ll tell you why and explain how.

• The rules of online marketing in a recession

  Wordtracker Academy asked me, as an experienced internet marketer, if I could offer some perspective on today's business and financial climate. They specifically wanted to know how it impacts internet marketers and others who use the internet to market online.

• A journalist's view of the BBC Writing For The Web Training

  Journalists of all types are being asked to learn how to write for the web. I traveled to London in September for a two-day course 'Writing for the Web' run by the British Broadcasting Corporation. So just what are people being taught about the web?

• Your responses to '7 steps to a perfect PPC campaign'

• Wordtracker addresses online retailers

  Ken McGaffin, Chief Marketing Officer of Wordtracker, will address the ECMOD2008 Conference at Earls Court, London, on 1st October 2008. ECMOD is an annual conference and exhibition for executives engaged in the catalogue and home shopping sector.

• 2 SEO and link building gurus for the price of 1

  Both Wordtracker's own link-building guru Ken McGaffin and SEOBook writer Aaron Wall were recently interviewed on Business Technology Radio.

• 7 steps to a perfect pay per click campaign

  Pay Per Click can be a little daunting, especially for small businesses who don't know the tactics to use in this type of advertising campaign. Wordtracker's very own PPC expert, Ian Howie, takes us through the seven stages of Pay Per Click, including how to use keyword research to refine your strategy.

• How to successfully optimize a page for over 10,000 keywords

  A quick guide to optimizing a page for search engines to successfully target over 10,000 keywords.

• iStylista combine blogging with keyword research to double sales in 4 months

  Blogging is not just an important way to connect with your audience, it's also a great way of including keyword rich content on your site. Online personal stylist service iStylista.com found that their sales had doubled in just a matter of months, after they had launched their blog. Wordtracker spoke to its co-founder Hayden Allen-Vercoe to find out how he did it.

• Are web designers clueless about SEO?

• Interview with Peter Kent, author of Search Engine Optimization for Dummies

  Peter Kent is a renowned SEO expert responsible for a number of books and articles, as well as CEO of a successful consultancy firm. He talks of his frustrations at an industry he believes is now mostly scam, and of how small businesses can achieve great results without having to rely on expensive or time- consuming content.

• Specialised Information Publishers Association (SIPA) annual conference

  Search Engine Optimization is beginning to creep into all sorts of industries, and the publishing sector is no different. At a major conference in London last month, publishers met SEO and Social Media Marketing specialists to learn more about creative opportunities online.

• Case study: John Pye and Sons auctioneers and valuers

  In our last newsletter we introduced you to In Good Company Workplaces in New York, a company who gained fantastic media attention by sheer perseverance and good fortune. This time, we want to show you how one company got great press attention after they spotted an opportunity to piggyback the hottest story of the year – the credit crunch.

• Web content recipe: Carving up Mark Nunney

  Regular readers will know that in the past few newsletters we have published three different articles on our SEO expert Mark Nunney. Believe it or not, all of these articles came from one interview. In this chapter of our Web Content Recipe book, I want to show you how you can get as much content for your site from one interview.

• Round-up of newsletter 11

• It's time for account planning to wake up to the power of keywords

  Keyword data could and should be one of the most important sources for account planners, argues Neil Davidson.

• Integrated marketing must change for the digital world

  Google is now the ultimate brand for young people because it gives them the tools they need to make choices. Read how digital search will change the way brands advertise forever.

• How Lurpak's post-Xmas campaign was left with the scraps

  Branding campaigns aim to build positive associations in the consumer’s mind so that they will look favorably on a company or product in the future.

• Why online PR and SEO go hand in hand

  Once you’ve optimized your website copy, you’ll find that the most important part of the optimization process happens off the page – with links from external sites back to yours playing a vital role in telling Google and other search engines how important your site really is.

• Keyword creativity: An online opportunity for ad agencies?

  In 2002, AT&T made a major mistake. As part of the launch of its mobile initiative mLife, the company purchased television advertising during the Super Bowl coverage. Nothing wrong with that – along with the Oscars, it attracts one of the biggest audiences in American television and is seen as a creative showcase for the best in American advertising.

• Wordtracker training Europe's elite MBAs

  Wordtracker’s Ken McGaffin is hosting a training session in London for students of the IE Business School studying for their Masters Degree in Digital Advertising & Communication.

• Case study: In good company

  SEO is about the off page factors as well as the on page factors - small businesses usually neglect the former. Getting external sites to write about you, especially top news sites, can do wonders for your inbound links and as a result improve your search engine rankings. Here’s how one company got top rate media coverage.

• Chris Garrett Q&A

  Chris Garrett is a professional blogger and co-author of the recently published ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. Wordtracker's journalist Rachelle Money caught up with Garrett to pick his brains on how to crack the mini industry of blogging.

• SEO Expert series: Using an SEO agency and what to expect 22 July 2008

  As our expert interview series begins to wind down, Rachelle Money spoke to Wordtracker's SEO expert Mark Nunney about what people should look out for when recruiting and working with an SEO agency who you want to work on your website.

• Web content recipe: Observation22 July 2008

  Every day we make observations, basing important decisions and forming judgments as a result of them. The power of observation is another one of those off the page processes we go through which can determine the content we choose to put online. In the latest chapter of our Web Content Recipe Book we look at how active observational skills can enhance the direction and quality of your website's content.

• Round-up of newsletters 9 & 10 22 July 2008

• Interview with Larry Chase, founder of Web Digest For Marketers 26 June 2008

  The Web Digest for Marketers has been in existence online for 13 years. At first Larry Chase, founder and editor of the newsletter, had just one topic to cover – online marketing – but as the industry went forth and multiplied, online marketing expanded to cover 52 different niches. Chase's staying power comes from his ability to explore these niches and create great content for his subscribers. Here he tells us everything there is to know about creating longevity through long tail content for newsletters.

• Mark Nunney's 12 most common SEO mistakes: SEO expert series 26 June 2008

  Have you ever embarked on some SEO work and got that sinking feeling that you might be doing something wrong? You're not alone. Our expert Mark Nunney gives us the dirty dozen top mistakes he sees being made in SEO, as well as tips on how to negotiate the pitfalls.

• Web content recipe: Inspirational quotes 26 June 2008

  Inspirational quotes can come from just about anywhere – a book, a song, something your grandma used to say. As long as it gets the cogs in your brain turning, it probably has the potential to inspire an article.

• Round-up of newsletter 8 - Rand Fishkin 26 June 2008

• How quality newspapers can be a rich source of keyword ideas 25 June 2008

• E-commerce help on the radio23 June 2008

• Viral marketing insights from WillItBlend.com11 June 2008

  Creating great content means you have to look beyond the norms of written articles and blogs. Extending the possibilities to video can be a valuable and rewarding platform (and it doesn’t have to be expensive either), as the phenomenal success of Blendtec’s Will It Blend? has proven.

• Case study: White Hat Media11 June 2008

  Search Engine Optimization is never black or white, or is it? We talk to White Hat Media's Romain Romagnan about black hat and white hat SEO, and on how to avoid rogue traders.

• SEO Expert series: Mark Nunney 11 June 2008

  Wordtracker would like to introduce our very own expert in Search Engine Optimization, Mark Nunney. Journalist Rachelle Money kicks off a special interview series with Mark, in a Question and Answer article where she picks his brains on top tips for SEO work, emerging trends and advice.

• Web content recipe: How to get ideas11 June 2008

  Wordtracker has been busy cooking up a new Web Content Recipe book for our readers to glean ideas for content for their website. The second in our series is an article about where ideas come from and how to act on them.

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