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In an effort to bring additional educational content to our visitors, we have decided to include a few SEO articles from other sources. Per the agreements with the article providers, changes are not to be made; thus, you may see an occasional error. We hope you find this web marketing article to be worthwhile and educational.

another Nashville search engine optimization (SEO) article:

Three Mistakes in Getting Free Backlinks

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Backlinks make you money. Top Nashville SEO experts know this because higher rankings mean more traffic -- and more traffic means more money. This is why people often blow a small fortune on buying backlinks. There's no doubt that buying a couple of high PageRank backlinks can significantly boost your SEO rankings; however, the "small guy" has one advantage -- and that is the ability to get out there and build thousands of free backlinks.

Free backlinks are probably one of the easiest ways to significantly improve your Google PageRank without spending any money. By investing some of your time, you can get backlinks from literally thousands of websites -- many of them, authority sites that can pass their value down to your Google PageRank.

Because building free backlinks is so time consuming, many Nashville SEO companies simply cannot afford to invest time in it. Just because it is free, you should never underestimate just how effective it can really be. If you consistently build free backlinks, you can get your website up to a PR5 easily.

Because getting free backlinks is so time consuming, you have to do it right in order to maximize the "linkjuice" you get from each and every link. Spending hours building links that carry a low value is really just a waste of time. There are three (3) big mistakes that most website owners make when building free backlinks.

Link-Building Mistake #1

Reciprocal links used to be the link-building strategy of choice a couple of years ago. Basically, it's an exchange of links between two websites: you link to me, and I link to you. We both benefit, right? Well, not so much anymore. Reciprocal links are fast becoming obsolete as Google has caught on to this practice. With link farms springing up all over the Web, getting thousands of reciprocal links became too easy. One-way links carry a lot more weight/value than reciprocal links, and although reciprocal links are a relatively easy way to get free links, it is time-intensive and probably not worth the time at this point.

Link-Building Mistake #2

Google's PageRank algorithm is getting smarter and smarter. One of the big changes in the way PageRank is calculated is Google's ability to determine relevancy. This is where anchor text comes in. Anchor text is the highlighted hypertext that contains the actual link. What this allows Google to see is what the link is for. It helps them determine how relevant the link is based on the keywords and the site it's linking to and from. When building free links, you should always try and use anchor text in your backlinks. It will give you some additional link juice.

Link-Building Mistake #3

These days, a lot of forums and blogs have a tag called the "nofollow" tag, which basically tells the search engine spiders not to follow links in the site. If you get a backlink from a site with a "nofollow" tag, the link won't be picked up by the search engines and it won't count as a link. Although there remains quite a nit of debate regarding whether these actually count as links, it is probably not worth your time and effort to build links from "nofollow" sites. Get yourself the fantastic SEO add-on for Firefox which will automatically highlight "nofollow" links.

Building free backlinks is all about getting as much link juice as possible for every link you build. It can take a lot of time to build free backlinks, but the benefit of maximizing the effects of each link goes without saying. Simply by avoiding these three (3) mistakes, you can exponentially increase the effectiveness of your links. Regardless of what you do, you must keep building links! Links will get you ranked higher -- and links will make you more money.

You can download The Link Building Blueprint for free. The Link Building Blueprint is a simple step-by-step plan for building thousands of high quality (free) backlinks. It only takes about 15 minutes a day and is proven to work.

Article Source: http://EzineArticles.com/?expert=Deon_Du_Plessis